Library

Clearance Services Reference Library

Our Clearance Services help ensure advertising meets regulatory requirements for the divisions listed below. In each of these libraries you will find reference guides, forms, and other helpful resources to help guide you through regulatory requirements and your clearance services submissions.

 

• • Alcoholic Beverage Advertising
  • Children’s Advertising
  • Nonprescription Drug and Natural Health Product Advertising
  • Direct-to-Consumer Prescription Drug Messaging
  • Cosmetic Advertising
  • Food and Non-alcoholic Beverage Advertising
  • Responsible Advertising of Food to Children

Compliance Plus Programs

Automotive Advertising

• Interpretation Guideline #4 – Alleged Infractions of Clauses 10 or 14: Motor Vehicle Advertising
• Advisory: (2006) Automobile advertising

Responsible Advertising of Food and Beverage Products to Children

• About the Code for the Responsible Advertising of Food and Beverage Products to Children
• Administration of the Code for Children’s Food and Beverage Advertising
• Code for the Responsible Advertising of Food and Beverage Products to Children (PDF)
• Guide for the Responsible Advertising of Food and Beverage Products to Children (PDF)
• Self-regulation of Children's Advertising in Canada

DAAC/AdChoices Program

• DAAC Principles for Online Interest-Based Advertising
• Accountability/Submit a Complaint
• AdChoices Accountability Program Compliance Reports

Influencer Marketing

• • Influencer Marketing Overview
  • Influencer Marketing Steering Committee Disclosure Guidelines
  • Interpretation Guideline #5 – Testimonials, Endorsements, Reviews
  • Influencer Marketing Research 2023 (Conducted by Caddle Canada)
  • How To Spot Influencer Marketing (video)
  • Identifying Sponsored Unboxing Content (video)

Spirits/Alcoholic Beverage Advertising

• Spirits Canada’s Code of Responsible Advertising and Marketing
• Complaint Procedure: Spirits Canada’s Code of Responsible Advertising and Marketing

Non-Partisan Review for Government Advertising

• Government of Canada
• Government of British Columbia

Children's Advertising Initiative (CAI) - Archived

• Canadian Children’s Food and Beverage Advertising Initiative (CAI)