The Consumer Complaint Procedure

The Consumer Complaints Procedure is an effective mechanism for accepting and responding to consumer concerns about Canadian advertising.

A Fair System for Fair Results

Established over 50 years ago by Canada’s advertising industry, the complaint procedure provides members of the public with an effective mechanism to submit written concerns about advertisements currently running in Canadian media.

We respond to all written complaints received through our complaint submission process.

Complaints are evaluated under the provisions of the Canadian Code of Advertising Standards, and those that raise potential issues under the Code are reviewed by independent, volunteer bodies called Standards Councils. The Councils ensure an objective and fair adjudication process for both the advertiser and the individual or group filing the complaint.

To promote transparency, we publish online summaries of all Council decisions on upheld complaints.

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