The Canadian Code of Advertising Standards
The Code is the Canadian advertising industry’s principal instrument of
The Cornerstone of Advertising
Truth. Fairness. Accuracy. The Canadian Code of Advertising Standards (Code) sets the criteria for acceptable advertising in Canada. Created by the advertising industry in 1963 to promote the professional practice of advertising, the Code is the cornerstone of advertising self-regulation in Canada. Administered by Ad Standards, the Code is regularly updated to ensure it is current and contemporary – keeping pace with consumer and societal expectations. It contains 14 provisions that set the criteria for acceptable advertising that is truthful, fair and accurate. These provisions form the basis for the review of consumer and special interest group complaints, and trade disputes.