Advertising Dispute Procedure

Since 1976, at industry request, Ad Standards has offered a confidential procedure designed to resolve disputes between advertisers. Based on the provisions of the Canadian Code of Advertising Standards and offered on a fee-basis, the Advertising Dispute Procedure (Procedure) provides industry with an effective and responsive mechanism by which disputes between advertisers about advertising can be handled in a confidential forum outside of the judicial system. The Procedure has undergone periodic review and revisions, most recently in 2018, to ensure the fairness and effectiveness of its application in an increasingly competitive marketing environment.

2022 Holiday Closure and Timelines under the Procedure

Ad Standards' offices are closed beginning December 26, 2022, reopening, Tuesday January 3, 2023. Days on which Ad Standards is closed are excluded from the definition of “working days” under the Advertising Dispute Procedure.


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