What Does the Public Think About Influencer Marketing?
Explore key insights from Ad Standards and Caddle’s 2025 research on Attitudes Towards Influencer Marketing.
See more of our consumer research.
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News
2026-27 Board of Directors Announced
June 3 – Following our Annual General Meeting on June 2, Ad Standards is pleased to announce this year’s board of directors. View all board members.
Environmental Claims Advisory
April 16 - Ad Standards has released new guidance to help advertisers present environmental claims in a way that is truthful, transparent, and supported by evidence—reducing the risk of misleading impressions. Read the Advisory.
AdChoices Accountability Compliance Report
April 8 – Our 2025 AdChoices Accountability Program Compliance Report is out. Read the full report.
Second Annual Report on the Code for the Responsible Advertising of Food and Beverage Products to Children
March 18 – This report covers enforcement efforts in 2025, news about updates to the Code & Guide and an adjustment to the name of the Code in 2026. Read the Report
New Influencer Marketing Consumer Survey
Feb. 25 – Ad Standards partnered with Caddle Canada to release new consumer research on Attitudes Towards Influencer Marketing in Canada. Learn more
Updated: Children’s Food & Beverage Advertising Code
Jan. 23 – The Code for the Restriction of Food and Beverage Product Advertising to Children and it’s accompanying Guide have been updated to emphasize its mandatory nature for industry. Learn more
Guiding Principles: CGA’s Code for Responsible Gaming Advertising
Jan. 1 – A new code from the Canadian Gaming Association is now in effect, marking a step forward in responsible gaming advertising. Learn more
Newsletter
Ad Standards publishes its newsletter to help keep industry and consumers informed about issues, trends and developments concerning advertising self-regulation. If you would like to be added to our distribution list, please email us.
