The AdChoices Accountability Program

Ad Standards is responsible for monitoring the compliance of participants in the Digital Advertising Alliance of Canada (DAAC)’s AdChoices Program (AdChoices). AdChoices is an industry self-regulatory program that allows Canadians to opt-out of interest-based advertising, and requires that participants hold themselves to specific standards.

Ad Standards reviews participating companies’ online interest-based advertising practices, and helps ensure they meet the requirements set out in the DAAC Self-Regulatory Principles for Interest-Based Advertising (the DAAC Principles).

As an independent compliance partner, Ad Standards audits compliance and accepts complaints from the public about potential violations of the DAAC Principles under the AdChoices Accountability Program: Interest-Based Advertising Compliance Procedure.

Report a potential issue about interest-based advertising practices.

Resources:

• DAAC Principles
• Annual Compliance Reports
• A Quick Guide to AdChoices Compliance

Additional Resources for Industry:

• First Party and Third Party Requirements – Websites
• Improving the User Experience On Websites
• First Party and Third Party Requirements – Mobile Apps

For any information about the AdChoices Accountability Program, please contact: adchoicescan@adstandards.ca