The AdChoices Accountability Program

Ad Standards is responsible for the Digital Advertising Alliance of Canada (DAAC) AdChoices Accountability Program (AdChoices). Ad Standards reviews participating companies’ practices in relation to online behavioural advertising (commonly referred to as “interest-based advertising”), and helps ensure they meet the requirements set out in the DAAC Self-Regulatory Principles for Online Behavioural Advertising (the DAAC Principles). Details about the AdChoices Accountability Program can be viewed here: Online Behavioural Advertising Compliance Procedure.

Ad Standards' responsibilities under the DAAC AdChoices Program include:

  • Monitoring participating companies' websites and mobile apps for compliance with the Principles;
  • Investigating and responding to consumers' complaints concerning non-compliance with the Principles;
  • Working collaboratively with participating companies to achieve compliance; and
  • Publishing compliance reports.

Ad Standards published its fifth AdChoices Accountability Program Compliance Report in May 2020. To read the latest report, click here


For any information about the AdChoices Accountability Program, please contact:

Jeanette O’Sullivan, CIPP/C
Compliance Associate
Tel: 416 961-6311 x 255

Jeanette joined Ad Standards in 2018. In this role, she assesses participant compliance with the Digital Advertising Alliance of Canada (DAAC)'s AdChoices Accountability Program. Prior to her time at Ad Standards, she worked as a Legal Recruitment Consultant at NagataCONNEX Executive Legal Search and as an Associate Lawyer with Rapley & Company, Barristers and Solicitors PC. Jeanette holds a J.D. from The University of British Columbia.

Scroll to top