Did You Know?
The Canadian Code of Advertising Standards is the foundation for adjudicating all complaints.
Learn more about our Complaints Process.
Ad Complaints Reporting
Ad Standards' reporting of Council Decisions (formerly known as Case Summaries) are a critical part of the consumer complaints process. Council Decisions are published for infraction(s) of the Canadian Code of Advertising Standards (Code) as determined by Council in light of the concerns raised in the complaints.
Council Decisions about advertising found to be compliant with the Code may be published, at the discretion of Ad Standards and advertisers, as an educational tool for the industry.
Council Decisions provide insight into consumer concerns and how Council interprets and applies the Code clauses.
Other Ad Complaints Reports:
- Annual Ad Complaints and Disputes Reports
- Advertising Dispute Case Summaries
- Complaints Decisions under the Code for Responsible Gaming Advertising
- Gambling Advertising Complaints: A Three-Year Review (April 2022 to April 2025)
- Council Decisions under the Broadcast Code for Advertising to Children
Learning from Consumer Complaints
Learn how the consumer complaints received by Ad Standards reflect evolving expectations and can help brands build trust through their advertising.
