Food and Non-alcoholic Beverage Advertising Clearance

Ad Standards Clearance Services reviews food and non-alcoholic advertising copy to ensure compliance with The Food and Drugs Act and Regulations and the Canadian Food Inspection Agency’s Food Labelling for Industry (CFIA Industry Labelling Tool). Responsibility for Food and Non-Alcoholic Beverage preclearance was transferred from the Federal Government to our organization in 1992.

Ad Standards Clearance Services also offers consultation services for new product launches and new advertising concepts. Review services are offered in both English and French and are done by clearance analysts who are experts in their respective disciplines.

Working collaboratively with clients, Ad Standards Clearance Services can help ensure your advertising meets regulatory requirements and receives an Ad Standards approval number. The clearance number communicates to private and public broadcasters that the copy has been approved.

We also offer educational workshops and custom presentations, to help advertisers and their agencies keep abreast of the current regulatory environment and emerging issues affecting advertising.

For more information about submitting food and non-alcoholic beverage advertising copy for review, visit:

For food and beverage ads primarily directed to children under the age of 13, advertisements can also be submitted for preclearance under the Code for the Responsible Advertising of Food and Beverage Product to Children.

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