Ad Standards Management Team

Jani Yates
President and CEO

Jani joined Ad Standards in 2016, as President and Chief Executive Officer. A leader in the Canadian advertising industry, Jani has 30+ years of industry experience, most recently at the Institute of Communication Agencies (ICA) as President for nine years. Before ICA, Jani held various senior roles at leading Canadian communication agencies. A volunteer in both the advertising and marketing industries, Jani is currently on the ACTRA Fraternal Benefits Society’s Board of Governors and serves as a member of the Humber Advisory Board. Jani is also a CMA accredited Chartered Marketer.

Catherine Bate
Chief Legal & Policy Officer

Catherine Bate joined Ad Standards in 2019 as the Chief Legal & Policy Officer. She is a recognized leader in the field of marketing, advertising and consumer product regulatory law in Canada. Previously, Catherine chaired the marketing and advertising law groups of two national law firms.  While in private practice, Catherine advised clients on issues ranging from consumer marketing and advertising strategies, promotions and sweepstakes, and data privacy practices. She also advised clients on consumer protection matters, product claims, labelling compliance, and navigating the rules around specially regulated products. Catherine holds a J.D. from the University of Toronto and is a member of the Canadian Bar Association.

Randy Sageman
Director, Member Relations

Randy joined Ad Standards in 2013 as Director, Member Relations. He oversees member relations, recruitment, and initiatives. Prior to his time with Ad Standards, Randy gained business development experience in the sponsorship industry with The Partnership Group and helped build organizational capacity for the Multiple Sclerosis Society of Canada through their national partnership program. Randy was a member of the national Diving Team and represented Canada at numerous international competitions, including the 1984 Los Angeles Olympics, and continues to coach recreational and elite divers today.

Yamina Bennacer
Director, Standards (National)

Yamina Bennacer joined Ad Standards in 2015. In her current role as Director, Standards (National) she is responsible for coordination and response to complaints and questions from both the public and advertisers. She is a subject matter expert related to the Canadian Code of Advertising Standards. In this capacity, she provides guidance to advertising content creators and also responds to public concerns regarding advertising content in Canadian media. She also provides advisory support to the non-partisan advertising programs of the Government of Canada and Government of British Columbia. Yamina is also responsible for delivering reporting metrics to various teams within Ad Standards with respect to public feedback on advertising campaigns.

Danielle Lefrançois
Director, Standards and Communications (Quebec)

Danielle has studied communications and advertising and is responsible for consumers’ complaints, public and media relations as well as industry relations in French Canada. Danielle previously worked as an Ad Standards analyst from 1995-1998. Since then, she has worked for Radio-Canada and its all-news channel (RDI) in media relations, communications and program promotion.

Jennifer Finjan
Office Manager/HR Manager

As Office Manager and HR Manager, Jennifer is responsible for overseeing day-to-day office operations, managing Human Resources, keeping policies current and acting as administrator for the Board of Directors. She has been with Ad Standards since 2005 and previously worked in the marketing/advertising industry. Jennifer attended Ryerson, where she studied Marketing, and is currently enrolled in the Human Resources Professionals Association (HRPA) Online Academic Program.

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