What Does the Public Think About Influencer Marketing?

Explore key insights from Ad Standards and Caddle’s 2025 research on Attitudes Towards Influencer Marketing.

See more of our consumer research.

Attitudes Towards Influencer Marketing Report Cover

Identifying Sponsored Unboxing Content

This video is designed to help children and teens recognize when their favorite influencers are advertising through unboxing content. The short (5 minute) video explains:

  • What unboxing content is and why it’s popular
  • How to identify when unboxing content is sponsored
  • The importance of disclosure and how influencers must communicate their material relationships with brands
  • Where to find disclosure in videos or social media posts
  • How the Canadian Code of Advertising Standards guides responsible advertising practices

This video was created for Media Literacy Week 2024. For more information, visit www.medialiteracyweek.ca

 

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