Children's Advertising Reference Library

The documents below each apply to child-directed advertising in Canada (excluding Quebec). For an overview of the broader regulatory and self-regulatory framework, read Self-regulation of Children’s Advertising in Canada.

Core Documents

• • The Broadcast Code for Advertising to Children
  • The Children's Broadcast Advertising Clearance Guide
  • Interpretation Guideline for Clause 11 of The Broadcast Code for Advertising to Children
  • The Code for the Responsible Advertising of Food and Beverage Products to Children (PDF)
  • The Guide for the Responsible Advertising of Food and Beverage Products to Children (PDF)
  • Interpretation Guideline #2 for the Canadian Code of Advertising Standards

Additional Resources

• • Broadcast Advertising to Children and the COVID-19 Pandemic
  • Children's Clearance Committee
  • Children’s Committee Submission Deadlines
  • Children's Clearance Committee Organization and Procedure
  • Appeal Procedure
  • Download Attestation Template
  • Media Literacy Week 2024 - Identifying Sponsored Unboxing Content (video)