Media literacy: Educating kids on sponsored unboxing content
The how, when and why of influencer marketing disclosure, explained
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NEWS
Now Accepting Submissions!
June 28 – We are now accepting preclearance submissions under the Code and Guide for the Responsible Advertising of Food and Beverage Products to Children (Code and Guide). Learn more.
Canadian Attitudes Toward Influencer Marketing
June 20 - What do Canadians think of influencer marketing? Find out with our 2023 research, conducted by Caddle Canada.
Ad Standards CEO Retires
May 3 - After 40 years in the advertising industry, today marks the retirement of our CEO, Jani Yates. Read the media release.
Webinars: The New Food and Beverage Code
April 14 – Attend our two-part webinar series on the new Food and Beverage Code. Learn more and register for Part 1: An Introduction, on May 10 and Part 2: A How-to Guide, on May 31.
AdChoices Accountability Compliance Report
April 12 – Our 2022 AdChoices Accountability Program Compliance Report is out! Read the full report.
Trending Claims in Food Advertising
March 20 – Attend our upcoming free webinar on trending claims in food advertising, taking place on Wednesday, April 19 at 2 p.m. ET. This event is open to all advertising industry professionals.
New Guidance on Drip Pricing
February 7 – Read our new Interpretation Guideline #7 to understand how the Code applies to deceptive price claims.
For past News scroll updates, visit Ad Standards News.
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Advertising to kids
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AdChoices
Learn about compliance for interest-based advertising
Influencer Marketing
Understand the requirements for influencer marketing disclosure
Consumer Research
Gain insight into consumer attitudes and opinions
Updates
Important Information for All Submitters
November 20 - Ad Standards has launched a new portal for preclearance submissions for all divisions. For the latest information, visit our Clearance Services Portal Information Page.
Attention Medical Device Clearance Submitters
July 12 - Preclearance procedures for Class II medical devices have changed. Read the details of these changes.
Preclearance Rate Adjustments
February 5 - Please note that we have adjusted the rates for some of our preclearance divisions. View the new rates