Consumer Health Products Advertising Clearance

Ad Standards Clearance Services has been reviewing consumer-directed nonprescription drug advertising since 1997. Since that time, our clearance complement has expanded to encompass the review of natural health product advertising, vaccine advertising, medical device advertising, and prescription drug direct-to-consumer-advertising (DTCA) and direct-to-consumer-information (DTCI).

Ad Standards Clearance Services also offers consultation services for new product launches, advertising concepts and advisory opinions on advertising copy.

Review services are offered in both English and French and are done by Ad Standards clearance analysts who are experts in their respective disciplines.

Ad Standards Clearance Services works closely with industry and Health Canada and contributes to the development of policies and guidelines to ensure that advertising in this category meets regulatory requirements.

Working collaboratively with our clients, Ad Standards Clearance Services can help ensure your advertising meets regulatory requirements and receives an Ad Standards approval number. The clearance number communicates to private and public broadcasters that the copy has been approved.

At the request of industry, Ad Standards has developed a Clearance Services logo that may be affixed to advertising materials that have been reviewed by and received approval from Ad Standards Clearance Services. The logo may be used in all forms of media provided that the advertisement was reviewed and approved by Ad Standards in its final, as-produced form. This helps build consumer confidence by communicating that your advertising is compliant with all pertinent regulations in Canada. Contact clearance@adstandards.ca to learn more.

We also offer educational workshops and custom presentations, to help advertisers and their agencies keep abreast of the current regulatory environment and emerging issues affecting advertising.

Click here for more information about submitting consumer drug advertising copy for review.

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