COVID-19 and Substantiating Advertising Claims

In response to recent COVID-19 related advertising, we've created this advisory to remind advertisers about their claim substantiation obligations, both in the context of health protection, and scientific claims more broadly.

Preclearance Services: Business as Usual at Ad Standards

Like all Canadians, we are closely monitoring the novel coronavirus (COVID-19) pandemic. Effective Monday, March 16, Ad Standards staff will be working from home in order to help support the health and well-being of our staff and their families. Rest assured, however, that this should not mean any service disruption for our Clearance submitters.

At Ad Standards, our analysts and support staff are fully equipped to work from home; in fact, our staff has had the flexibility to do so for over a year. We therefore anticipate no change in the service standards you have come to expect of us. We have protocols in place to preserve the confidentiality and security of the files we review, and the professionalism of our work. The Children’s Clearance Committee and the Standards Council will meet remotely to ensure that we can still fulfill our mandates promoting compliance with applicable laws and regulations, and fostering consumer trust in advertising.

We continue to review our best practices in these uncertain times, and will advise if any circumstances should change. In the meantime, we are here to assist in whatever way we can. If you have questions or concerns, do not hesitate to reach out to our clearance team:

Ads have changed a lot over the years.

But one thing remains the same:
truth in advertising matters.

Truthful, Fair, and Accurate

Learn more about the Children's Advertising Initiative

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