Influencer Marketing Updates

Ad Standards has released updates to both Interpretation Guideline #5 and the Influencer Disclosure Guidelines. Interpretation Guideline #5 speaks to the obligation under the Code to disclose when there is a material connection between the influencer and a brand. Updates to the Influencer Disclosure Guidelines provide more examples of what triggers the need to disclose a material connection, and how to make that disclosure.

Preclearance Check Mark

We are excited to share our updated Preclearance Check Mark logo, newly re-designed to communicate in digital, video and print formats that an ad or information message has been vetted by our Clearance Services.

Ad Standards Newsletter

Check out the October 2020 edition of Ad Standards eNews to learn about recent developments concerning advertising self-regulation in Canada.

Updated Interpretation Guideline

Ad Standards is introducing minor revisions to the text of Interpretation Guideline #6.  The updates are intended to help further clarify distinctions between “government advertising”, “political advertising” and “election advertising”, as each of these categories are defined under the Canadian Code of Advertising Standards.





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