Advertising and the COVID-19 Pandemic
Ad Standards has released an updated advisory that provides insights into ad complaints we received in 2020 related to the COVID-19 pandemic, and how we resolved them under the Canadian Code of Advertising Standards. We also recently released a bulletin about how Ad Standards’ Children’s Preclearance Committee is approaching its assessment of children’s broadcast advertising during the COVID-19 pandemic.
Influencer Marketing Updates
Ad Standards has released updates to both Interpretation Guideline #5 and the Influencer Disclosure Guidelines. Interpretation Guideline #5 speaks to the obligation under the Code to disclose when there is a material connection between the influencer and a brand. Updates to the Influencer Disclosure Guidelines provide more examples of what triggers the need to disclose a material connection, and how to make that disclosure.
Preclearance Check Mark
We are excited to share our updated Preclearance Check Mark logo, newly re-designed to communicate in digital, video and print formats that an ad or information message has been vetted by our Clearance Services.