Trending Claims in Food Advertising

March 20 – Attend our upcoming free webinar on trending claims in food advertising, taking place on Wednesday, April 19 at 2 p.m. ET. This event is open to all advertising industry professionals.

New Guidance on Drip Pricing

February 7 – Read our new Interpretation Guideline #7 to understand how the Code applies to deceptive price claims.

Media Literacy Week

October 25 - Check out our new video for teens on how they can spot influencer marketing content in their social feeds. Watch the video.


The State of Advertising Perceptions & Attitudes

May 30 – To understand Canadians’ attitudes toward advertising we conducted research with Numerator, exploring four topic areas: 1) acceptability of advertising; 2) commercial brands and industry sectors; 3) what is considered unacceptable and offensive; 4) the importance of advertising rules and regulations.

Read the report.

AdChoices Compliance Report 2021

April 25 - Today we released the 2021 Compliance Report under the AdChoices Accountability Program, demonstrating Participants’ continued compliance with the principles governing Interest-Based Advertising. Click here to learn more about the Program.

Consumer Complaint Procedure Update

March 24 - Effective April 1, 2022, Ad Standards is removing the limitation of accepting only 10 complaints per ad. All complaints received will now be considered by staff. While the number of complaints received  does not change how the Consumer Complaint Procedure is applied, this procedural change is in keeping with our mandate to build public trust in advertising. It also will help Ad Standards more accurately report concerns raised by the public. See the updated Procedure.

For past News scroll updates, visit Ad Standards News.





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Responsible food & beverage advertising.

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