NEWS

Advertising and the COVID-19 Pandemic

Ad Standards has released an updated advisory that provides insights into ad complaints we received in 2020 related to the COVID-19 pandemic, and how we resolved them under the Canadian Code of Advertising Standards. We also recently released a bulletin about how Ad Standards’ Children’s Preclearance Committee is approaching its assessment of children’s broadcast advertising during the COVID-19 pandemic.


Influencer Marketing Updates

Ad Standards has released updates to both Interpretation Guideline #5 and the Influencer Disclosure Guidelines. Interpretation Guideline #5 speaks to the obligation under the Code to disclose when there is a material connection between the influencer and a brand. Updates to the Influencer Disclosure Guidelines provide more examples of what triggers the need to disclose a material connection, and how to make that disclosure.


Preclearance Check Mark

We are excited to share our updated Preclearance Check Mark logo, newly re-designed to communicate in digital, video and print formats that an ad or information message has been vetted by our Clearance Services.

 

 

THE
POWER
OF THIS
CHECK MARK

 
 

The CAI
Learn more about the Children's Advertising Initiative.

View here

The Code
Read the Canadian Code of Advertising Standards.

Click here

Membership
We are supported by over 220 Canadian organizations.

Meet our Members

Scroll to top