Ad Standards' Interest-Based Advertising Compliance Procedure
Do you have a concern about interest-based advertising/interest-based advertising?
The DAAC Principles set out responsible interest-based advertising practices that aim to be complement and achieve consistency with applicable Canadian privacy laws. Ad Standards investigates, resolves, and reports on consumer complaints about practices that may violate the DAAC Principles.
View Ad Standards' Interest-Based Advertising Compliance Procedure. If you wish to report a practice that may violate the DAAC Principles, please use our IBA Reporting Form
Here’s how you can learn more about Interest-Based Advertising and the advertising industry’s Canadian Self-Regulatory Principles for Interest-Based Advertising.