What Does the Public Think About Influencer Marketing?
Explore key insights from Ad Standards and Caddle’s 2025 research on Attitudes Towards Influencer Marketing.
See more of our consumer research.
Advertising Industry Helpful Links
Advertising Industry
- Association of Canadian Advertisers (ACA)
- Association of Creative Communications Agencies (A2C)
- Better Business Bureau (BBB)
- Canadian Marketing Association (CMA)
- Institute of Canadian Agencies (ICA)
- People of Colour in Advertising & Marketing (POCAM)
- Sponsorship Marketing Council of Canada (SMCC)
Sector Specific
- Allied Beauty Association (ABA)
- Beer Canada
- Canadian Bankers Association (CBA)
- Canadian Beverage Association (CBA)
- Canadian Health Food Association (CHFA)
- Canadian Homeopathic Pharmaceutical Association (CHPA)
- Canadian Natural Products Association (CNPA)
- Canadian Vehicle Manufacturer’s Association (CVMA)
- Consumers Council of Canada
- Cosmetics Alliance Canada
- Food, Health & Consumer Products of Canada (FHCP)
- Global Automakers of Canada
- Pharmaceutical Advertising Advisory Board (PAAB)
- Pharmaceutical Marketing Club of Quebec (PMCQ)
- Responsible Gambling Council
- Restaurants Canada
- Retail Council of Canada (RCC)
- Spirits Canada
Media Associations
- Canadian Media Directors’ Council (CMDC)
- Canadian Out of Home Marketing and Measurement Bureau (COMMB)
- Digital Advertising Alliance of Canada (DAAC)
- Interactive Advertising Bureau of Canada (IAB Canada)
- Location Based Marketing Association (LBMA)
- Magazines Canada
- News Media Canada
- thinktv
Media Measurement / Research
- Canadian Association of Professionals in Regulatory Affairs (CAPRA)
- Canadian Research Insights Council (CRIC)
- Market Research and Intelligence Association (MRIA)
Commercial Production / Union
- Alliance of Canadian Cinema, Television and Radio Artists (ACTRA)
- Association of Canadian Commercial Production (ACCP)
- Canadian Federation of Musicians (CFM)
- Union des Artistes (UDA)
Industry Charity / Club
- National Advertising Benevolent Society (nabs)
- The Advertising & Design Club of Canada (ADCC)
- The Advertising Club of Toronto (AdClub)
Federal Government Agencies and Regulators
- Canadian Food Inspection Agency (CFIA)
- Canadian Radio-television and Telecommunications Commission (CRTC)
- Competition Bureau
- Health Canada
- National Research Council Canada (NRC)
International
- BPA Worldwide
- European Advertising Standards Alliance (EASA)
- European Association of Communications Agencies (EACA)
- International Advertising Association (IAA)
- International Alliance for Responsible Drinking (IARD)
- International Chamber of Commerce (ICC)
- International Council for Ad Self-Regulation (ICAS)
- Media Rating Council (MRC)
- Mobile Marketing Association (MMA)
- Unstereotype Alliance
- VoxCOMM
- World Federation of Advertisers (WFA)
- World Out of Home Organization (WOO)

