DTCA and DTCI Reference Library

Ad Standards

• Ad Standards Clearance Services Direct-to-Consumer Advertising for Prescription Drugs Checklist
• Ad Standards Clearance Services Direct-to-Consumer Information Guide
• Ad Standards Requirement for Medical, Regulatory or Compliance Attestation for Direct-to-Consumer Information Messages
• Appeal Procedure

Health Canada Documents

• The Distinction Between Advertising and Other Activities
• Advertising Campaigns of Branded and Unbranded Messages
• Product Package Representations in Branded Prescription Drug Reminder Ads Directed to Consumers
• Interim Guidance - Fair Balance in Direct-to-Consumer Advertising of Vaccines
• Record of Discussions: Canadian Advertising Preclearance Agencies and Health Canada