Promoting trust and dialogue between Canadians and advertisers for over 60 years.
We’re About Building Confidence in Advertising
Ad Standards is the national, not-for-profit, advertising self-regulatory body.
Through responsible industry self-regulation, we foster community confidence in Canadian advertising. By administering the Canadian Code of Advertising Standards and offering advertising preclearance, we ensure the integrity and viability of Canadian advertising for all consumers
In 1957, Ad Standards was created by the Canadian advertising industry to support advertisers and consumers. We regularly offer educational industry seminars and presentations to help advertisers produce truthful, fair and accurate advertising.
Upon request, we offer presentations at post-secondary institutions and each year we support advertising and marketing students by awarding the Ad Standards Scholarship.
View our Truth in Advertising Matters Videos
Meet Our Team