About Us

Promoting trust and dialogue between Canadians and advertisers for over 60 years.

We’re About Building Confidence in Advertising



Ad Standards is the self-regulatory body for Canada’s advertising industry.

Through member support and cooperative industry initiatives, we build public confidence in advertising by helping ensure ads, in all media, are truthful, fair and accurate. We administer the Canadian Code of Advertising Standards, which sets criteria for acceptable advertising, and provide a mechanism for adjudicating and resolving consumer complaints and competitive disputes.

We also review advertising creative and offer consultative services to help ensure compliance with relevant laws and regulatory guidelines. Our collaborative relationships with Canadian regulators and global self-regulatory organizations provide a diversity of valuable insights, which inform our initiatives and goals.

View our Truth in Advertising Matters Videos

Meet Our Team

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