About Us

Promoting trust and dialogue between Canadians and advertisers for over 60 years.

We’re About Building Confidence in Advertising



Ad Standards’ mission is to ensure advertising in Canada is truthful, fair and accurate. As an independent, nonprofit organization, we administer the Canadian Code of Advertising Standards, which is the principal instrument of responsible and effective advertising self-regulation nationwide. Ad Standards Clearance Services helps advertisers comply with applicable regulations and industry standards. Supported by our members, we enhance legal compliance and ethical advertising practices, and build the public’s confidence in Canadian advertising across all media.

Jani Yates
CEO, Ad Standards

Filmed and posted in 2019.

Meet Our Team

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