How Do Canadians Feel About Advertising?
Discover insights from Ad Standards and Numerator’s 2024 survey on The State of Advertising Perceptions & Attitudes.
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News
2025 Ad Standards Scholarship Winners Announced
May 27 - We are pleased to announce that Zachary Roy of Université Laval and Helenna Swift of University of British Columbia, are the recipients of the 2025 Ad Standards Scholarship. Read more about the winners.
AdChoices Accountability Program – 10th Annual Compliance Report
April 28 – This annual report highlights progress made by companies committed to the Digital Advertising Alliance of Canada (DAAC) Self-Regulatory Principles for Online Behavioural Advertising. Read the report.
The State of Advertising Perceptions & Attitudes in Canada
February 20 – Ad Standards collaborated with Numerator to find out the impact of a misleading ad on consumer behaviour, and more, with The State of Advertising Perceptions & Attitudes in Canada survey.
Advisory on Canadian Origin Claims
February 6 – Ad Standards has issued an advisory to the ad industry to help ensure that Canadian origin claims comply with the provisions of the Code. Read the advisory.
Advisory on the Code for Municipalities, Transit Authorities and Their Agencies
January 8 - To provide guidance on how to accurately reference the Code in a company’s advertising policy and public communications, Ad Standards recently issued an advisory. Read the advisory.
2024
New Quebec Chair of Standards Council
December 12 - Ad Standards is proud to announce the appointment of Marie-Josée Beauchamp as the new Chair of the Standards Council in Quebec. Read more about it in our most recent newsletter.
Important Information for All Submitters
November 20 - Ad Standards has launched a new portal for preclearance submissions for all divisions. For the latest information, visit our Clearance Services Portal Information Page.
Media Literacy Week 2024
October 21 – Ad Standards is pleased to support Media Literacy Week. This year, we produced a video to teach children about sponsored content and advertising disclosure in influencer media. Watch the video.
Attention Medical Device Clearance Submitters
July 12 - Preclearance procedures for Class II medical devices have changed. Read the details of these changes.
Preclearance Rate Adjustments
eNews
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