Ad Standards 2023 Scholarship Recipients
The 2023 Ad Standards scholarship winner for English language institutions is Sara Desaulniers, a third-year student working toward her Bachelor of Commerce, with a major in Marketing at Concordia University’s John Molson School of Business.
Sara became involved with the John Molson Competition Committee (JMCC), a case competition club, in her first year of university, and she and her team were awarded first place trophy. Subsequently, Sara took up a leadership position in the club as VP Academics, whereby she mentored other case competition delegates.
Sara has lent her time to various local fundraising events for charities, such as la Fondation des Canadiens pour l’enfance, the Cedars Foundation, and YES.
Sara has maintained excellent grades, landing her on the Dean’s List every year. She hopes to pursue a master’s degree in strategic marketing to achieve her career goal of becoming a UX consultant.
The 2023 Ad Standards scholarship winner for French language institutions is Mérick Djamadar, a third-year student in the Marketing Communications program at the Université du Québec in Montreal (UQAM).
Mérick says that their studies made them realize the importance of cultural products in supporting social change. This motivated them to produce a seven-part podcast to raise awareness of the issues faced by gender minorities.
With a particular passion for web marketing, Mérick has also undertaken several complementary trainings in order to provide access to better marketing practices for Quebec agricultural businesses.