What Does the Public Think About Influencer Marketing?
Explore key insights from Ad Standards and Caddle’s 2025 research on Attitudes Towards Influencer Marketing.
See more of our consumer research.
Ad Standards 2025-26 Scholarship Recipients
Marithée Bellavance
Passionate about advertising and marketing, Marithée is graduating this year with a Bachelor in Marketing Communication, Strategy, and Consulting from Université du Québec à Montréal (UQAM). Always driven by the desire to push her limits, she enjoys getting involved in projects that allow her to explore new ideas and bring creative concepts to life. This passion has developed notably through her volunteer work at L’Incubateur, UQAM’s student advertising agency.
Involved with L’Incubateur since her very first semester at university, Marithée now serves as the communications director, leading a team of six students. Through various creative projects for organizations such as Nez Rouge and Café Bloom, she has honed her skills in strategy, content creation, and social media, while discovering a genuine love for teamwork and collaborative creation.
Deeply committed to humanitarian causes that make a tangible difference in the community, Marithée has been actively involved with the organization Les Fées Marraines, which supports young girls facing economic hardship. Deeply moved by the cause of breast cancer, she also co-founded a running group that raises funds as part of the Montreal Beneva Run. She is currently completing her university studies with an internship at Clark Influence, where she continues to nurture her passion for creativity, communications, and ideas that bring people together.
Olivia MacLeod
Olivia is entering her third year at Mount Allison University, where she is pursuing a Bachelor’s degree in Commerce with a specialization in Marketing, and minor in Economics and International Economics and Business.
On campus, she has worked as the Community Services Coordinator for the Mount Allison Student’s Union, she plays on her university field hockey team, and she has worked hard to earn spots on three different club and society executive boards.
In addition to her school commitments, she’s always been passionate about volunteering and advocating for change in her communities. Her biggest initiative has been a pilot program she started from the ground up, called Back 2 Basics. This program aims to provide high-quality business education to middle school students so that they feel educated and confident enough to talk to adults about the world around them, while simultaneously preparing them for future jobs and internships.
Beyond school, Olivia works at Irving Oil as their Jet Fuel Sales and Operations Summer Student. She also plays field hockey, softball and is working on getting her Level 3 National Umpire Certification while mentoring young girls to help them become umpires.
Ollie Milling
Ollie is a second-year student at Algonquin College, pursuing a Bachelor of Digital Marketing Communication, with a strong interest in advertising, visual communication, and community-centered storytelling. Her perspective on advertising is rooted in the belief that organizations and businesses should meaningfully serve the communities they benefit from.
Living with Tourette syndrome and navigating mental health challenges from a young age has shaped Ollie’s understanding of how important community support can be during difficult times. This worldview is evident in Ollie’s creative work and her commitment to a thoughtful marketing approach.
Alongside maintaining a 4.02 GPA, Ollie has contributed to youth initiatives through the Ottawa Art Gallery and Youth Ottawa, where she received the RBC 21 Under 21 Award in Arts & Culture, presented by Michaëlle Jean and sponsored by the Michaëlle Jean Foundation.
Ollie hopes to continue building connections with creatives, mentors, and professionals across Canada’s advertising industry.