The Check Mark
Learn more about our updated Clearance Services Check Mark.
Nonprescription Drug, Natural Health Product and Medical Device Advertising Reference Library
Guidelines, Policies and Notices
Ad Standards
- Guidelines for Consumer Advertising of Health Products
- New Permissible Claim for Authorized Health Products: "Authorized for Sale by Health Canada
- Ad Standards' Therapeutic Comparative Advertising Standard Operating Procedures
- Ad Standards' Therapeutic Comparative Submission Procedure and Submission Requirements Checklist
- Ad Standards' Therapeutic Comparative Claim Review Process
- Trade Dispute Procedure for Therapeutic Comparative Claims Previously Approved by Ad Standards
- Claims about Non-Therapeutic Aspects of Nonprescription Drugs in Consumer-Directed Advertising
- Appeal Procedure
- Clearance Services Health Product Competitive Complaint Procedure Regarding Therapeutic Claims
- Download Attestation Template
Health Canada Documents
- Therapeutic Comparative Advertising: Directive and Guidance Document
- Policy: Principles for Claims Relating to Comparison of Non-therapeutic Aspects of Non-prescription Drug Products
- Guidance Document - Health Canada and Advertising Preclearance Agencies' Roles Related to Health Product Advertising
- Record of Discussions: Canadian Advertising Preclearance Agencies and Health Canada