Use of Ad Standards Clearance Services Logo

At the request of industry, Ad Standards Clearance Services has developed a logo that may be affixed to advertising materials that have been reviewed by and received approval from Ad Standards Clearance Services in the categories listed below. This logo may be used in all forms of media provided that the advertisement was reviewed and approved by Ad Standards in its final, as-produced form. The use of the logo does not extend to variations or similar materials not reviewed and approved by Ad Standards in their final, as-produced form.

When using this logo in digital communications, please insert it as a clickable link to adstandards.ca/infologo, where the following criteria for our review is posted.

Nonprescription Drugs, Natural Health Products & Medical Devices: This advertisement was reviewed and approved by Ad Standards Clearance Services against the regulations and guidelines applicable to marketed health products including the Food and Drugs Act and Regulations, Natural Health Products Regulations, Medical Devices Regulations, the Consumer Advertising Guidelines for Marketed Health Products.

Prescription Drug Advertising (DTCA): This advertisement was reviewed and approved by Ad Standards Clearance Services against the Food and Drugs Act and Regulations, Health Canada Notice: Product Package Representations in Branded Prescription Drug Reminder Ads Directed to Consumers and the Health Canada Policy: Advertising Campaigns of Branded and Unbranded Messages.

Medical Condition/Disease State Information (DTCI): This message was reviewed and approved by Ad Standards Clearance Services against these Health Canada policies: The Distinction Between Advertising and Other Activities and Advertising Campaigns of Branded and Unbranded Messages.

Vaccines: This advertisement was reviewed and approved by Ad Standards Clearance Services against the Food and Drugs Act and Regulations, Health Canada’s guidance document Fair Balance in Direct-to-Consumer Advertising of Vaccines and the Consumer Advertising Guidelines for Marketed Health Products.

Cosmetics: This advertisement was reviewed and approved by Ad Standards Clearance Services against the Food and Drugs Act and Regulations, and the Guidelines for the Nonprescription and Cosmetic Industry Regarding Non-therapeutic Advertising and Labelling Claims.

Food: This advertisement was reviewed and approved by Ad Standards Clearance Services against the Food and Drugs Act and Regulations, the Canadian Food Inspection Agency’s (CFIA) Food Labelling for Industry and other pertinent guidance documents or policies applicable to food and non-alcoholic beverages issued by Health Canada and the CFIA.

Alcoholic Beverages: This advertisement was reviewed and approved by Ad Standards Clearance Services against the CRTC Code for Broadcast Advertising of Alcoholic Beverages and/or the AGCO Liquor Advertising Guidelines: Liquor Sales Licensees and Manufacturers.

Children’s Advertising: This Children’s advertisement was reviewed and approved by Ad Standards Children’s Clearance Committee against the Broadcast Code for Advertising to Children.

No Endorsement Implied: Use of the Ad Standards Clearance Services logo does not imply Ad Standards’ endorsement of the advertised products or services.

To request the logo, please contact: clearance@adstandards.ca.