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Council Decisions
Below are summaries of decisions by Council about advertisements that were reviewed under the Canadian Code of Advertising Standards (Code) in light of the concerns raised in consumer complaints.
Decisions By Year (formerly called Case Summaries)
Archive pdf documents can be searched using CTRL+F.
Decisions are divided into three sections:
Non-Compliant:
Identified Decisions
These cases name the advertiser and provide identifiable details about the advertisement. The advertiser did not permanently withdraw or amend the advertisement before Council met to review the complaint. Where provided, an advertiser’s statement is included with the decision.
Non-Compliant:
Non-Identified Decisions
These cases maintain anonymity by not identifying the advertiser and omitting identifiable details about the advertisement. The advertiser permanently withdrew or appropriately amended the advertisement before Council met to review the complaint.
Compliant:
Identified Decisions
When Council determines that an advertisement does not contravene the Code, Ad Standards may ask the advertiser for their permission (at their discretion) to publish an identified case summary for the purpose of helping to educate the industry.
These cases name the advertiser and provide identifiable details about the advertisement.
Read a comprehensive overview of the Consumer Complaint Procedure for additional information.