Complaint Case Summaries


The following are case summaries of consumer complaints about advertising that were upheld by Standards Councils (Councils). Councils are composed of senior advertising industry and public representatives, who volunteer their time to adjudicate consumer complaints under the provisions of the Canadian Code of Advertising Standards (Code). The case summaries are divided into two sections.

Identified Cases 

This section identifies the involved advertisers and provides details about consumers’ complaints regarding advertisements that were found by Council to contravene the Code. In this section, the advertising in question was not withdrawn or amended before Council met to deliberate on the complaint. Where provided, an “Advertiser’s Statement” is included in the case summary.

Non-Identified Cases

This section summarizes consumer complaints upheld by Council without identifying the advertiser or the advertisement. In these cases, the advertiser either withdrew, permanently retired, or appropriately amended the advertisement in question after being advised by Advertising Standards Canada that a complaint had been received, but before the matter was adjudicated by Council. As required by the Code, retail advertisers also ran timely corrective advertisements in consumer-oriented media that reached the same consumers to whom the original advertising was directed. For information about the Code and the Consumer Complaint Procedure, select the following links:

The Canadian Code of Advertising Standards

Consumer Complaint Procedure

Case Summaries By Year

Archive pdf documents can be searched using CTRL+F.

2023 Complaint Case Summaries

2022 Complaint Case Summaries

2021 Complaint Case Summaries

2020 Complaint Case Summaries

2019 Complaint Case Summaries

2018 Complaint Case Summaries

2017 Complaint Case Summaries

2016 Complaint Case Summaries

2015 Complaint Case Summaries

2014 Complaint Case Summaries

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