Complaints

Ad Standards offers many ways for the public, the advertising industry, and even regulators, to raise questions and concerns about the advertising presented to Canadians, and to have them resolved. The core document of advertising self-regulation is the Canadian Code of Advertising Standards (Code). In addition to the Code, Ad Standards also administers several other “Compliance Plus” programs, where industry sectors hold themselves accountable to additional standards, sometimes even above what is required by law or the Code.

Do you have a complaint or concern about:

An advertisement, promotion or label of a distilled spirit (e.g. vodka, rum, gin, etc.)?

• See - Spirits Canada’s Code of Responsible Advertising and Marketing (Spirits Canada Code)

An ad on television or radio directed to children under the age of 12?

• See - Children’s Broadcast Advertising Complaints
• Read our FAQs on submitting complaints related to online interest-based advertising

How an advertiser uses online interest-based advertising?

• See – The AdChoices Accountability Program

An advertisement for a food or beverage that is primarily directed to children under the age of 13 in any media?

• See - Administration of the Code for Children’s Food and Beverage Advertising

The content of an ad that might raise issues under the Canadian Code of Advertising Standards?

• See - Consumer Complaint Procedure