Types of Health Claims in Food & Beverage Advertising

Ad Standards considers any advertising that states, suggests, or implies that a relationship exists between the consumption of a food or beverage and health to fall under the ‘Food with Health Claim’ category.

Below is a non-exhaustive list of claims in food or beverage advertising that fall within the scope of ‘health claims’.

• Representing a food as having the properties of a drug
• Disease risk reduction claims
• Therapeutic claims
• Function claims
• Nutrient function claims
• Probiotic claims
• Prebiotic claims
• General health claims (“Good for you”, “Healthy”)
• Weight loss claims
• Weight maintenance claims
• Implied health claims

Food or beverage advertisers making health claims in their advertisements are required to submit under the ‘Food with Health Claims’ category.