Guidelines for the Nonprescription and Cosmetic Industry Regarding Non-therapeutic Advertising and Labelling Claims

The Guidelines for the Nonprescription and Cosmetic Industry Regarding Non-therapeutic Advertising and Labelling Claims (Guidelines) represent the culmination of a collaborative effort among Ad Standards, Health Canada (HC) and industry.

These Guidelines replace the 2006 Guidelines for Cosmetic Advertising and Labelling Claims and will be reviewed and updated regularly to reflect Canada’s evolving regulatory framework and dynamic marketplace.

The Guidelines were developed to help marketers differentiate non-therapeutic/cosmetic claims from therapeutic/health claims that require authorization from HC and will be used by Ad Standards to provide cosmetic broadcast advertising copy preclearance services.

Please contact our team if you have questions about the Guidelines or the copy clearance process. We look forward to meeting your copy clearance needs.