Children's Food & Beverage Advertising Initiative

The Canadian Children's Food and Beverage Advertising Initiative (CAI) is an important component of our industry's advertising self-regulatory framework. Since the program's inception in 2007, the CAI has continued to change the landscape of food and beverage advertising to children under the age of 12. The CAI has also expanded its membership, increased its scope beyond traditional media, and its Participants have reformulated many products to enhance their nutritional profile. Learn more.


  • Ad Standards has released the 2019 CAI Compliance Report. View the report.
  • CAI new uniform nutrition criteria came into effect on December 31, 2015. The new criteria are science-based, comprehensive, and progressive and represent an important evolution in the CAI program. Read the CAI Uniform Criteria White Paper.



Scroll to top