Nonprescription Drug, Natural Health Product and Medical Device Advertising Reference Library

Guidelines, Policies and Notices

Ad Standards

• Guidelines for Consumer Advertising of Health Products
• New Permissible Claim for Authorized Health Products: "Authorized for Sale by Health Canada
• Ad Standards' Therapeutic Comparative Advertising Standard Operating Procedures
• Ad Standards' Therapeutic Comparative Submission Procedure and Submission Requirements Checklist
• Ad Standards' Therapeutic Comparative Claim Review Process
• Trade Dispute Procedure for Therapeutic Comparative Claims Previously Approved by Ad Standards
• Appeal Procedure
• Clearance Services Health Product Competitive Complaint Procedure Regarding Therapeutic Claims
• Preclearance Procedures for Class II Medical Devices (new)
• Download Attestation Templates

Health Canada Documents

• Therapeutic Comparative Advertising: Directive and Guidance Document
• Policy: Principles for Claims Relating to Comparison of Non-therapeutic Aspects of Non-prescription Drug Products
• Guidance Document - Health Canada and Advertising Preclearance Agencies' Roles Related to Health Product Advertising
• Record of Discussions: Canadian Advertising Preclearance Agencies and Health Canada