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About the Code for Responsible Gaming Advertising
In 2025, as part of a responsible gambling initiative, the Canadian Gaming Association (CGA), in partnership with the gaming industry, developed a Code for Responsible Gaming Advertising (the CGA Code). This code is administered by Ad Standards.
The CGA is a national trade association that represents leading operators and suppliers in Canada’s gaming, sports betting, eSports, and lottery industries. The association recognizes its pivotal role in shaping the industry’s practices and promoting responsible gaming.
Adherence to the CGA Code and all relevant standards are meant to provide Canadians with transparency and honesty and ensure that the gaming industry’s conduct is clear, conspicuous, and compliant. It sets forth principles that guide gaming advertisers in their promotional efforts, providing a benchmark for acceptable and socially responsible advertising within the Canadian gaming industry.
The CGA Code applies to all advertising of gambling, gaming or betting, in all forms, communicated to Canadians in any medium by CGA members and any other signatories to this code. It does not replace federal or provincial statutes or regulations. Instead, it stands as a voluntary commitment by the gaming industry to uphold standards that are at least as high as those mandated by law.
Questions about the interpretation of this code and the enforcement of its provisions can be addressed to info@adstandards.ca.
Consumer and competitor complaints about specific gaming advertising may be reviewed and adjudicated against both the Canadian Code of Advertising Standards and this code by Ad Standards.
Note that this code does not apply to advertising of non-gaming aspects, such as restaurants and theatres within land-based casinos.