DTCA and DTCI Reference Library

Ad Standards

• Ad Standards Clearance Services Direct-to-Consumer Advertising for Prescription Drugs Checklist
• Ad Standards Requirement for Medical, Regulatory or Compliance Attestation for Direct-to-Consumer Information Messages
• Appeal Procedure

Health Canada Documents

• Guidance on distinction between advertising and other activities for health products
• Advertising Campaigns of Branded and Unbranded Messages
• Interim Guidance - Fair Balance in Direct-to-Consumer Advertising of Vaccines
• Record of Discussions: Canadian Advertising Preclearance Agencies and Health Canada