Description:
A website advertised a burger as plant-based.
Complaint:
The complainant challenged the accuracy of the claim, noting that some components of the burger (the bun and sauce) contained animal by-products.
Response:
In its response to Council, the advertiser advised that the claim had been amended on its website.
Decision:
Council appreciated the advertiser’s response and considered it together with the complaint.
Given the Code violation was obvious, and the advertiser had acknowledged that the claim was misleading and amended it, Council determined that further debate of the complaint’s merits was not necessary. Council held that the ad was a violation of Clause 1(a) of the Code.
Infraction:
Clause 1(a)
