Ad Standards' Online Behavioural Advertising Compliance Procedure

Do you have a concern about online behavioural advertising/interest-based advertising?

The DAAC Principles set out responsible online behavioural advertising practices that aim to be complement and achieve consistency with applicable Canadian privacy laws. Ad Standards investigates, resolves, and reports on consumer complaints about practices that may violate the DAAC Principles.

View Ad Standards' Online Behavioural Advertising Compliance Procedure. If you wish to report a practice that may violate the DAAC Principles, please use our OBA Reporting Form

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Here’s how you can learn more about Online Behavioural Advertising and the advertising industry’s Canadian Self-Regulatory Principles for Online Behavioural Advertising.

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