Ad Standards Online Behavioural Advertising Compliance Procedure

Do you have a concern about online behavioural advertising?

The Canadian Self-Regulatory Principles for Online Behavioural Advertising, established by the Digital Advertising Alliance of Canada, sets out principles for responsible online behavioural advertising practices consistent with applicable Canadian privacy laws. As Canada's national independent advertising self-regulatory body, Ad Standards investigates and reports on consumer complaints about practices that may violate the industry principles.

View Ad Standards' Online Behavioural Advertising Compliance Procedure.

If you wish to report a practice that may violate the Canadian Self-Regulatory Principles for Online Behavioural Advertising, please use our OBA Reporting Form

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Here’s how you can learn more about Online Behavioural Advertising and the advertising industry’s Canadian Self-Regulatory Principles for Online Behavioural Advertising.

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