What do Canadians think of influencer marketing?
Find out with our 2023 research, conducted by Caddle Canada.
Identifying Sponsored Unboxing Content
This video is designed to help children and teens recognize when their favorite influencers are advertising through unboxing content. The short (5 minute) video explains:
- What unboxing content is and why it’s popular
- How to identify when unboxing content is sponsored
- The importance of disclosure and how influencers must communicate their material relationships with brands
- Where to find disclosure in videos or social media posts
- How the Canadian Code of Advertising Standards guides responsible advertising practices
This video was created for Media Literacy Week 2024. For more information, visit www.medialiteracyweek.ca