The Check Mark
Learn more about our updated Clearance Services Check Mark.

Ad Standards News (2021)

Environmental Claims

Ad Standards has updated Interpretation Guideline #3 (Environmental Claims).

Influencer Marketing Research 2021

Check out our latest consumer research, conducted in conjunction with Caddle Canada.

Responsible Advertising To Children

A coalition of Canada's largest advertisers, food and beverage brands and manufacturers and restaurants announced their commitment to a Code and Guide to govern the advertising of food and beverage products to children. The commitment was made by four leading industry associations. Learn more.

Influencer Marketing Updates

Ad Standards has released updates to both Interpretation Guideline #5 and the Influencer Disclosure Guidelines. Interpretation Guideline #5 speaks to the obligation under the Code to disclose when there is a material connection between the influencer and a brand. Updates to the Influencer Disclosure Guidelines provide more examples of what triggers the need to disclose a material connection, and how to make that disclosure.

Preclearance Check Mark

We are excited to share our updated Preclearance Check Mark logo, newly re-designed to communicate in digital, video and print formats that an ad or information message has been vetted by our Clearance Services.

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