2014 Consumer Research

CAI participants are committed to supporting healthier dietary choices and healthy lifestyles for Canadian children. In July 2014, Ad Standards surveyed a representative sample of Canadians to obtain a better understanding of consumer views about making nutrition choices for their children and families. The national omnibus survey, conducted by Hill+Knowlton Strategies (H+K), showed that while Canadians see the issue of nutrition as complex, they believe that parents are ultimately responsible for making healthier food and beverage choices for their families. At the same time they also believe that over the past five years, their own awareness has grown, healthier options are more available, and that they are making healthier choices.

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