Children's Food & Beverage Advertising Initiative
The Canadian Children's Food and Beverage Advertising Initiative (CAI) is an important component of our industry’s advertising self-regulatory framework. Since the program's inception in 2007, the CAI has continued to change the landscape of food and beverage advertising to children under the age of 12. The CAI has also expanded its membership, increased its scope beyond traditional media, and its Participants have reformulated many products to enhance their nutritional profile. Learn more.
Ad Standards has released the 2016 CAI Compliance Report. The report indicates that Participant compliance
with their commitments remained excellent in 2016.
CAI new uniform nutrition criteria came into effect on December 31, 2015. The new criteria are science-based, comprehensive, and progressive and represent an important evolution in the CAI program. Read the CAI Uniform Criteria White Paper.
ASC releases a national consumer survey probing Canadian views about making nutritional choices for their children and families. The findings show that Canadians believe their awareness of the need to make healthier food and beverage choices for their families has grown, and that there are more healthier food options available to them than there were five years ago. Check out the consumer survey results.